March 4, 2025
IBS 2025: The BLDrs Perspective
Touted as the largest annual residential construction trade show in the U.S., the 2025 edition of the International Builders’ Show® (IBS) took over the Las Vegas Convention Center last week.
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November 20, 2024
The DIY Audience: Finding the Right Fit
The term “DIY” is a widely recognized phrase that stands for someone who – whether by choice, circumstance, or obligation – takes on a “do-it-yourself” project. For building products manufacturers, it is neither a narrow audience nor is it one that can be targeted with blanket assumptions.
April 27, 2024
Q&A: 2024 Interior Design Trends
Interior design trends are impacted by a wide variety of factors – technology, a growing desire for nature, and even the lingering effects of the global pandemic. BLD Marketing sat down with interior designer Samantha Rayl of R3A Architecture to discuss the latest interior design trends, what is influencing product specification, and how personalization is driving change in the industry.
March 6, 2024
Our Take: IBS 2024
With the latest in everything in interior design and home fixtures to exterior cladding, insulation, windows, doors, and more, the 2024 edition of the International Builders’ Show<sup>®</sup> (IBS) took over the Las Vegas Convention Center last week.
December 11, 2023
BLD Marketing’s Creative Solutions for Vinyl Sustainability Council Recognized by 2023 MarCom Awards
BLD Marketing, a results-based, digital-first, full-service strategic marketing agency serving the building materials category exclusively throughout North America and abroad, recently received recognition for its creative work on behalf of Vinyl Sustainability Council (VSC) from the 2023 MarCom Awards.
October 30, 2023
Making a Plan: Building Materials Marketing for 2024
As a building materials manufacturer, you face a complex set of circumstances as the calendar prepares to turn to 2024. The lingering effects of a global pandemic continue to impact the building and construction industry – both residential and commercial – creating new norms. Talk of a potential recession has not gone away, although there is no firm consensus as to what it might look like or when it might evolve.
August 22, 2023
Avoiding the Pitfalls of Digital Advertising
In today's fast-paced digital environment, it is an absolute must for brands to capture the attention of their target audiences online. This has created a media landscape that has allowed for digital advertising to thrive and become a foundational component of marketing strategies for building materials manufacturers.
June 21, 2023
The Emergence of Prefabrication & Modular Construction
Modular and prefabrication construction is gaining traction as an efficient method for building construction projects. Driven by factors such as skilled labor shortages and the need for better project predictability, the market is seeing continual adoption of some level of prefabricated solutions.
February 9, 2023
International Builders’ Show 2023
The 2023 NAHB International Builders’ Show (IBS)® drew 70,000 construction professionals to the Las Vegas Convention Center last week, making it the most attended IBS since 2008.
November 1, 2022
2023 Planning: Avoid Premature Marketing Budget Cuts
All indications are that we will experience some form of an economic slowdown in 2023. As a building products manufacturer, you are likely casting a wary eye at those predictions and shaping your 2023 budget to compensate for the potential downturn. Consider that inflation and rising interest rates have already negatively impacted the residential construction market.
October 11, 2022
Sustainability: The Larger Conversation
In a recent Business Wire study, sustainability rated as an important criterion for 60 percent of consumers on a global scale when it comes to making purchasing decisions. Customers want to feel like they have a stake in the planet’s future based on the choices they make.
May 5, 2022
Q&A: Interior Design Trends and the Responsibility of Today’s Designers
BLD Marketing sat down with president-elect of the 2022 Georgia ASID chapter, Tara Rae Hill, ASID, RID, and creative director and owner of LittleFISH Think Tank, a multi-dimensional creative solutions studio
January 26, 2022
2022 Building and Construction Industry Trends
A Conversation with Paul Giovannoni of FMI Consulting
January 18, 2022
Welcome to the Exurbs
Changing Values and Technology Make Exurb Living Desirable
December 6, 2021
An Inside Look at Building Enclosure Trends
BLD sat down with industry veteran, Jeff Peskowitz, to take a closer look at the trends affecting commercial construction as it relates to the building enclosure
August 5, 2021
Threat and Opportunity Analysis: The Residential Construction Market
What Happens When Product is in Short Supply
June 30, 2021
The Battle for Finding and Keeping Workers
The New Unicorn - Qualified Workers in the Building/Construction Category
February 23, 2021
Building and Marketing a Healthier Home
The pandemic has heightened the homeowner’s appreciation for a more safe and responsible home living environment.
January 18, 2021
Healthy Buildings Are in High Demand
Certain events are disruptors. They have the ability to swiftly shift what we value in life, and they have the power to reset expectations for new norms.
December 2, 2020
FROM SLEEP AND EAT TO LEARN AND EARN
Seemingly gone are our traditions of leaving the house at 8 AM to commute to work or meet the bus for school. These century-old family behaviors are changing from merely sleeping, eating, and leisure activities in our homes to one where children and parents are co-mingling each day to receive the education they need and to earn the income they require to enjoy their quality of life.
September 2, 2020
Residential Construction – Trends in a COVID-19 Environment
The third in a series of articles from BLD Marketing takes a closer look at residential homebuilding and remodeling in the midst of the global pandemic and how COVID-19 has played a role in new trends.
July 15, 2020
COVID-19 and the Building/Construction Industry: Risk, Uncertainty and Opportunity
This is the first in a series of articles from BLD Marketing that takes a closer look at how key players in the building and construction industry are weathering the global pandemic and how COVID-19 may fundamentally change the design and construction of buildings of all kinds.
April 14, 2020
(Forbes) Seize The Day: 20 Expert Tips From Real Estate Marketers For Managing During The Pandemic
BLD president David Sladack offers his insight on the importance of preparing your sales and distribution teams as well as the opportunity to shift marketing and advertising dollars to a digital-heavy effort.
September 12, 2019
Gen Z Arriving in the Workforce Determined to Win
Generation Z – a generation that is serious about success.
July 3, 2019
Smart Technology is Smart in Multifamily
Smart home technology trends are the “talk of the town” among home owners and home buyers.
June 1, 2019
Eight Ways Younger, Millennial Architects are Changing the Game
Changing Values and Technology Make Exurb Living Desirable
